Where beach dreams meet effortless style, and every woman finds her perfect summer look.

At Sunset Bikini, we believe that confidence begins with the perfect swimwear. Founded in the sunny beaches of California, our brand was born from a simple idea: every woman deserves to feel beautiful, comfortable, and empowered in swimwear that celebrates her unique shape.

Our Story

What started as a small boutique in Fresno has blossomed into a global destination for women who crave flattering, fashion-forward swimwear at accessible prices. Our name comes from those magical sunset moments when the ocean sparkles and confidence shines brightest.

Why Women Love Us

We specialize in figure-flattering designs that real women love to wear:

  • Cinched & Ruched Details: Our signature techniques create beautiful silhouettes for all body types
  • Adjustable Features: From tie-front tops to customizable bottoms, we put you in control
  • Limited-Edition Collections: Fresh styles that stand out from mass-produced swimwear
  • Vacation-Ready Coverups: Complete your look with our chic, lightweight designs

Our Promise

We know the frustration of swimwear that gaps, rides up, or just doesn’t flatter. That’s why every Sunset Bikini piece is designed with real women’s bodies in mind – featuring thoughtful details like:

  • Side ties that create the perfect fit
  • Supportive yet comfortable fabrics
  • Styles that transition from beach to brunch
  • On-trend patterns that won’t break the bank

Join Our Beach Tribe

More than just a store, we’re a community of women embracing sunshine and self-confidence. Follow our journey on social media for styling tips, new arrivals, and exclusive deals.

From our sunny California headquarters to your favorite beach destination – we’re honored to be part of your summer story.

Shop Our Bestsellers

Sunset Bikini | 2344 Chicago Avenue, Fresno, US 93721 | Questions? Email [email protected]